Tag: Behavioural Science

Simplistic obesity messages have led to obese people being stigmatised which manifests as discrimination, social isolation, teasing, and bullying.

Presenting evidence to show why advancing simplistic solutions in ignorance of complexity and compounding this ignorance through confirmation bias turns behavioural science into a pseudoscience.

High-profile Cornell University food researcher Brian Wansink has been found guilty of academic misconduct. How and why did this happen, and what are the implications for research and practice?